Aston Martin Fourth Team To Reveal Their Launch Date

Aston Martin joined Ferrari, the Stake F1 team, and Williams today to announce their 2024 car launch date.

Car launches are the first big thing for all F1 fans to mark down in their calendar going into the 2024 season. These will reveal the designs of all the cars that we will see on pre-season tests in Bahrain.

While it is quite often tough to estimate the performance of the car based on the reveal, some experts often dig into new elements and can tell whether the team made significant progress or not.

Scuderia Ferrari was the first team to reveal the launch date of their car when Frederic Vasseur said the launch date would take place a day before Valentine's Day, the 13th of February.

The Frenchman also revealed the goal of his team was to put this announcement on the latest date possible, and it would be complicated to make the announcement later due to logistical issues.

Therefore, we can expect most of the teams to reveal their cars sometime around 13th February, probably mostly earlier than Ferrari, as each team will try to have their own date.

Each team wants to maximize media attention due to marketing reasons, and by setting a different launch date, teams avoid splitting media coverage with rivals.

Williams and Stake F1 teams found themselves in a peculiar situation when they made announcements about their launch dates at the same time, confirming the same date.

So we had three F1 teams with already confirmed launch dates, and today, a fourth team joined them. Aston Martin announced their car launch will take place on the 12th of February at their factory in Silverstone.

Aston Martin's team principal recently tempered expectations ahead of this year's season, saying his team does not understand everything about their 2023 car.

However, the British team was the one to make the greatest step forward ahead of the 2023 season. We can only wait to find out if they can repeat their previous feat.