The supposed logo for the @AlphaTauriF1 rebrand has been leaked. The logo and the word mark "Racing Bulls" was trademarked in the European Union by Red Bull GmbH earlier this year. #F1 #AlphaTauri #RacingBulls
"We've made amazing progress on the commercial side. We have a new name for the team, a new identity for the team has been developed. In fact, we had the final approval of the shareholders last week."
The supposed logo for the @AlphaTauriF1 rebrand has been leaked. The logo and the word mark "Racing Bulls" was trademarked in the European Union by Red Bull GmbH earlier this year. #F1 #AlphaTauri #RacingBulls
"Fans need to understand who you are and which team you belong to. And we didn't think it's ideal that the team is named after a sponsor. There should be an identity like we had with Toro Rosso."
"We're fighting on the commercial side. We're fighting against brands like Ferrari, Mercedes and Aston Martin. We need a good identity and all of that together really gave us food for thought and allowed us into to start the process."
"So we want to have an identity, and then the naming rights type of sponsors can add themselves, like you see up and down the paddock."